THE MARKETING OF FINANCIAL SERVICES AND CUSTOMERS RESPONSE IN NIGERIAN BANKING INDUSTRY: A CASE STUDY OF NIGERIA ARAB BANK LIMITED

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dc.contributor.authorOLADIGBOLU, Funke Olayide
dc.date.accessioned2014-03-31T08:34:14Z
dc.date.available2014-03-31T08:34:14Z
dc.date.issued1998-08
dc.descriptionBEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF AHMADU BELLO UNIVERSITY, ZARIA DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY AUGUST, 1998en_US
dc.description.abstractThe marketing of financial services is a recent development in the banking industry. This has been necessitated as a result of the increase in the number of licensed banks which resulted in keener competition and the fall in the interest rate paid on deposits which has made saving unattractive. As a result, emphasis shifted to the quality of services rendered thereby giving birth is the need to market financial services. It is as a result of this development that some commercial banks modified their Credit Department to "Credit and Marketing". In view of the need is market financial services, the service range of commercial banks have been widened by the introduction of new products such as electronic funds transfer, equipment leasing, cash management, payroll accounting, bills collection, portfolio management of trust accounts, financial advice amongst Others. Customers on the other hand are interested in the rendition of quality and timely services which would eventually affect their businesses positively.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4428
dc.language.isoenen_US
dc.subjectMARKETING,en_US
dc.subjectFINANCIAL,en_US
dc.subjectSERVICES,en_US
dc.subjectCUSTOMERS,en_US
dc.subjectNIGERIANen_US
dc.subjectBANKING,en_US
dc.subjectNIGERIAen_US
dc.subjectARAB BANK,en_US
dc.titleTHE MARKETING OF FINANCIAL SERVICES AND CUSTOMERS RESPONSE IN NIGERIAN BANKING INDUSTRY: A CASE STUDY OF NIGERIA ARAB BANK LIMITEDen_US
dc.typeThesisen_US
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