THE PROBLEMS OF MARKETING FURNITURE IN ONDO STATE: A CASE STUDY OF NIGERIAN-ROMANIAN WOOD INDUSTRIES LIMITED, ONDO
THE PROBLEMS OF MARKETING FURNITURE IN ONDO STATE: A CASE STUDY OF NIGERIAN-ROMANIAN WOOD INDUSTRIES LIMITED, ONDO
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Date
1985-09
Authors
BAMBE, RAPHAEL ADELEKE
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Abstract
Furniture is both a consumer and an industrial good.
The numerous Federal and State governments' projects of
the 1970s and the affluence extended to the generality of
the people led to increased demand for many luxury goods,
including furniture,, The need to satisfy this demand for
furniture encouraged an influx into the industry by both
incorporated large manufacturers and numerous small-scale
ones.
The economic recession which followed later, coupled
with the proliferation (?) in the industry manifested in
low sales volume and decrease in profit contribution.
This situation makes it necessary for furniture marketers
to approach the market with new marketing strategies that
will increase their profitability through better customer
satisfaction. Thus, the relevancy of this study, taking
the Nigerian-Romania Wood Industries Limited, OndO as a
case study.
This study aims at identifying:
(i) Customers' perception of the product vis-a-vis
the company's;
(ii) marketing problems culminating in low sales
turnover;
(iii) the company!s strengths and weaknesses in
the market; and
(iv) then proffer recommendations that are strategic
to successful marketing of furniture0
The current supply of furniture into the market is
unlike some other products which are in short supplies.
Moreover, it is a shopping good whose decision buying
process requires some nationality. It becomes certain
therefore, that only those (furniture marketers) that
satisfy the consumers best through the application of
appropriate marketing strategies will continue to receive
adequate patronage from the market and survive the test of
time.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE DEGREE OF
MASTER IN BUSINESS ADMINISTRATION
(M.B.A.) OF THE AHMADU BELLO
UNIVERSITY, ZARIA.
DEPARTMENT OF BUSINESS ADMINISTRATION.
FACULTY OF ADMINISTRATION.
Keywords
PROBLEMS,, MARKETING,, FURNITURE,, ONDO STATE,, CASE STUDY,, NIGERIAN-ROMANIAN,, WOOD INDUSTRIES,, ONDO