THE INFLUENCE OF POINT OF PURCHASE DISPLAY ON CONSUMER BUYING DECISIONS. (A CASE STUDY OF MAJOR SUPER MARKETS IN KADUNA TOWN)

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dc.contributor.authorRUFAT, ALIYU
dc.date.accessioned2014-02-19T11:43:45Z
dc.date.available2014-02-19T11:43:45Z
dc.date.issued1995
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR MASTERS OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION RUFAT ALIYU (G93BA 7072) 1995en_US
dc.description.abstractDisplay has been an important element in the management of modern super markets in Nigeria. However there is no specific scientific investigation that has been conducted on-the influence of point of purchase display [P.O.P] on super market consumer buying decisions as far as available local informations in our libraries are concerned. Point of purchase display is therefore an aspect of sales promotion that has received less attention in theory than its actual applications. This study is therefore undertaken to examine the effects of any of display common super markets not only in Kaduna town but also in other big towns where ever we have such distribution outlets as provision store, super markets etc. The study will also attempt to find out the significant relationship.or influences of displays to buying decisions and to examine the extent to which super markets managers can rely on display as an effective promotional medium in order to reach then final or industrial consumers and buyers respectively. Two sets of questionnaires were administered for customers and management staffs of the selected super markets, coupled with the oral interviews conducted. Our findings shows that the most important factor that mlluences customers buying decision in Kaduna town to buy from super market is point of purchase display The important of this factor has long been appreciated and applied by super market management to boost sales. Thus its concluded that point of purchase display should be given wider application those super markets that are already using display as a medium to achieve greater sales should give it a more serious application and those not using is should give a trial as that will help in boosting their sales and influence in the customers buying decision.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2151
dc.language.isoenen_US
dc.subjectINFLUENCE,en_US
dc.subjectPOINT,en_US
dc.subjectPURCHASE,en_US
dc.subjectDISPLAY,en_US
dc.subjectCONSUMER,en_US
dc.subjectDECISIONS,en_US
dc.subjectCASE STUDY,en_US
dc.subjectMAJOR,en_US
dc.subjectSUPER,en_US
dc.subjectMARKETS,en_US
dc.subjectKADUNA,en_US
dc.subjectTOWN.en_US
dc.titleTHE INFLUENCE OF POINT OF PURCHASE DISPLAY ON CONSUMER BUYING DECISIONS. (A CASE STUDY OF MAJOR SUPER MARKETS IN KADUNA TOWN)en_US
dc.typeThesisen_US
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