USING SALES PROMOTION TO STIMULATE SALES IN THE NIGERIAN TOBACCO INDUSTRY: A CASE STUDY OF NIGERIAN TOBACCO COMPANY ZARIA.

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dc.contributor.authorADEBAYO, GBADEGESIN EMMANUEL
dc.date.accessioned2014-02-25T11:26:20Z
dc.date.available2014-02-25T11:26:20Z
dc.date.issued1995-12
dc.descriptionIN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTERS IN BUSINESS ADMINISTRATION (MBA) DEGREE. MR. A.B. AKPAN (SUPERVISOR) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF BUSINESS ADMINISTRATION AIIMADU BELLO UNIVERSITY KONGO CAMPUS, ZARIA NIGERIA. DECEMBER, 1995.en_US
dc.description.abstractThis study was conducted to find out how the Tobacco Industry in Nigeria can use Sales promotion effectively to stimulate sales volume. The Nigerian Tobacco Company was selected as a case study. The main instrument of data collection was the questionnaire. Two sets of which were designed for the purpose of the study. One set of questionnaires were administered on consumers while the second set were administered on marketing and sales personnel of NTC Zaria. Major findings of the study include the following: ;i) Sales promotion is very necessary for stimulating short term sales volume. b) Sales promotion does not create brand loyalty. c) It does not lead consumers to adopt the promoted product. d) The most effective sales promotion technique is the one that offers cash prizes. Another important finding is that the most effective medium to use for sales promotion activities is the television.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2598
dc.language.isoenen_US
dc.subjectSALES,en_US
dc.subjectPROMOTION,en_US
dc.subjectSTIMULATE,en_US
dc.subjectNIGERIAN TOBACCO,en_US
dc.subjectINDUSTRY,en_US
dc.subjectZARIA..en_US
dc.titleUSING SALES PROMOTION TO STIMULATE SALES IN THE NIGERIAN TOBACCO INDUSTRY: A CASE STUDY OF NIGERIAN TOBACCO COMPANY ZARIA.en_US
dc.typeThesisen_US
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