MARKETING CONCEPT AND THE CONSTRUCTION INDUSTRY IN NIGERIA

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Date
1998-10
Authors
GENGLE, ABUBAKAR GARRA
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Abstract
Construction is closely linked with a number of activities in the sphere of Regional Planning, Architecture, project designing, engineering, geological and geodetic works, consulting research and development and selected branches of the building industry, whose production represents the natural base of structures. The construction industry is one of the fundamental pillars for industrial take off of any nation. He importance of the industry to the development of the nation are so numerous, for example, the provision of basic infrastructures, like roads, bridges, dams and housing are all under this industry. The construction industry is an old one and normally moves with the economy, that is to say, it booms when there is boom in the economy and experience a shortfall during recession. This study was deem necessary because of the fast growing Nigerian population and by implication increasing infrastructures which is the domain of the construction industry as a whole. Business has to change because they really have to operate at a profitable level now to sustain them and possibly enhance growth. In order to achieve this objectives marketing orientation has to be applied to the organisation. vii The study intends to verify the implication of marketing in the Nigerian construction industry and make possible recommendation on where there is need for such. The extend of the application of the concept will also be verified, then finally the relevance of marketing concept will also be exposed. The study is divided into five Chapters. The first chapter is the introduction followed by Chapter two which is the review of related literature. Chapter three, marketing and the construction industry was examined. Chapter four has the data presentation and analysis and also the problems of implementing the marketing concept. The last Chapter is Chapter five gives the summary, conclusion and recommendation. viii
Description
A Project in the Department of Business Administration submitted to the post-graduate school in partial fulfilment of the requirements for the award of the Degree of Master of Dusiness Administration Ahmadu Bello University, Zaria
Keywords
MARKETING, CONCEPT, CONSTRUCTION, INDUSTRY, NIGERIA
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