ANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA

dc.contributor.authorSALAMI, Oluwatoyin Shakirat
dc.date.accessioned2018-04-25T11:48:06Z
dc.date.available2018-04-25T11:48:06Z
dc.date.issued2016-02
dc.descriptionA THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF SCIENCE DEGREE IN MASS COMMUNICATION. DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, AHMADU BELLO UNIVERSITY, ZARIA, KADUNA STATE, NIGERIAen_US
dc.description.abstractThis study analyzed Agricultural Communication for Improving Productivity among Rural Farmers in Odeda Local Government Area of Ogun State, Nigeria. The research problem was the persistent low agricultural productivity in Nigeria, as a result of lack of access to adequate agricultural information by the rural farmers to their improve productivity. It looked at the Communication methods being used by the Ogun State xiii Agricultural Development Programme (OGADEP) to pass relevant Agricultural Information to its rural farmers, to improve Productivity. It also examined how farmers access Agricultural Information, and the challenges being faced by OGADEP and the farmers, in passing, as well as, receiving the information respectively. Four research questions were generated for the study. In collecting data, both qualitative and quantitative methods were used. Survey research and structured interviews were adopted. The population of the study was in three categories; rural farmers in Odeda, extension agents in the area and the OGADEP information officer in the State: 3,155, five (5), and one (1) respectively. Three Hundred and Fifteen (315) rural farmers in this local government, five Extension Agents, covering the areas under the LGA and the OGADEP Information Officer formed the population of the study. It adopted stratified sampling under the probability sampling method. Data were collected through both primary and secondary sources. Questionnaires and face-to-face interview were used to collect primary data for the study. The findings revealed that Extension Agents (EAs), and the Mass Media, are the main Methods being used by OGADEP in passing Agricultural Information to the rural farmers. Findings also showed that the Mass Media and the EAs were the major sources of Agricultural Information for the farmers. The result also revealed the various challenges being encountered in passing and accessing information by the EAs and the farmers respectively and their suggested solutions. Also, the farmers preferred getting their information from sources, with immediate feedback. The Study recommended that there should be improved communication as a means of ensuring farmers get access to Agricultural Informationen_US
dc.identifier.urihttp://hdl.handle.net/123456789/9978
dc.language.isoenen_US
dc.subjectANALYSIS,en_US
dc.subjectAGRICULTURAL COMMUNICATION,en_US
dc.subjectIMPROVING PRODUCTIVITY,en_US
dc.subjectRURAL FARMERS,en_US
dc.subjectODEDA LOCAL GOVERNMENT AREA,en_US
dc.subjectOGUN STATE,en_US
dc.subjectNIGERIAen_US
dc.titleANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIAen_US
dc.typeThesisen_US
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