AN EVALUATION OF DISTRIBUTION CHANNELS OF THE SOFT DRINKS INDUSTRY, A STUDY OF SEVEN-UP BOTTLING COMPANY

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Date
1999-12
Authors
IKECHUKWU, UBERU GODWIN
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Abstract
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A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA)
Keywords
EVALUATION, DISTRIBUTION, CHANNELS, SOFT, DRINKS, INDUSTRY, STUDY, SEVEN-UP, BOTTLING, COMPANY
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