STRATEGIC MARKETING OF HOUSEHOLD PRODUCTS IN A DECLINING ECONOMY

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Date
1996-07
Authors
OLUSHOLA, JOHNSON S.
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Abstract
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BEING A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION, INSTITUTE OF ADMINISTRATION AHMADU BELLO UNIVERSIFY, ZARIA. JULY, 1996.
Keywords
STRATEGIC MARKETING,, HOUSEHOLD PRODUCTS,, DECLINING ECONOMY,
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