CONSUMER PERCEPTION OF BUSINESS ADVERTISEMENT (A CASE STUDY OF SELECTED ORGANISATIONS IN ABUJA) BY

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dc.contributor.authorTAHIR, UZAIRU SULEIMAN
dc.date.accessioned2014-02-28T10:29:11Z
dc.date.available2014-02-28T10:29:11Z
dc.date.issued1999-11
dc.descriptionA PROJECT PRESENTED TO THE POSTGRADUATE SCHOOL OF AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) Department of Business Administration AHMADU BELLO UNIVERSITY ZARIA NOVEMBER, 1999en_US
dc.description.abstractThis study is on consumer perception of Business Advertisement taking Abuja organizations as a case study. The aim has been to find out how consumers perceive Advertisements with regards to influencing them in their decision to make choice of goods and services. Advertising is part of promotional tools employed by business organizations to present their goods and services to the general public for patronage. The question often arise whether advertisement is not just a waste of effort and resources on the part of the organizations since consumers are presumed to have already made a choice of how to allocate their scarce resources in a way that their needs are satisfied. There is also the view that since consumers are rational in their choice, they need no media to inform or persuade them to make purchase decisions. The study therefore, set out to investigate how consumers perceive advertising by various business organizations and the findings from it would shows the effectiveness of advertisement or otherwise in regards to consumer perception. Accordingly, the study covers investigation both on the part of the organizations and various consumers within Abuja metroplisen_US
dc.identifier.urihttp://hdl.handle.net/123456789/2974
dc.language.isoenen_US
dc.subjectCONSUMERen_US
dc.subjectPERCEPTIONen_US
dc.subjectBUSINESSen_US
dc.subjectADVERTISEMENTen_US
dc.titleCONSUMER PERCEPTION OF BUSINESS ADVERTISEMENT (A CASE STUDY OF SELECTED ORGANISATIONS IN ABUJA) BYen_US
dc.typeThesisen_US
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