THE EFFECTIVENESS OF HEALTH CAMPAIGN POSTERS ON PREVENTIVE MEDICINE IN KADUNA LOCAL GOVERNMENT AREA OF KADUNA STATE
THE EFFECTIVENESS OF HEALTH CAMPAIGN POSTERS ON PREVENTIVE MEDICINE IN KADUNA LOCAL GOVERNMENT AREA OF KADUNA STATE
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Date
1988
Authors
BUNGON, SALAMATU SANGNET
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Abstract
Author: Salamatu Sangnet BUNGON
Topic: The Effectiveness of Health Campaign Poster on
Preventive Medicine in Kaduna Local Government
Area of Kaduna State,
Degree: M.A. Degree in Industarial Design.
Year: 1988
Pages: 82
T a b l e s : 8
Appendices: 2
References: 33.
The purpose of the study was to determine if
infect poster do communicate messages efficiently
t o people in Kaduna with regrads to health campaign
poster and if the Poster to the prevailing
level of public awareness of preventive medicine.
The main objective of the study were, to
find out how effective health campaign poster re
i n educating the public towards preventive medicine
sure , to determine which specific design
elements produce the great impact when uses ,
singly or in combination with health campaign poster.
The poster of the study was made up of
health workers, and members of the public who are
in the ten randomly selected hospitality and could be
It also includes the artists from institution,
council for arts and culture and government printer .
The questionnaire method was used for the
collection of data for the study, s pacifically
questionnaire in conjunction with poster comprising
of four elements of design namely line , c )lour
texture and letttering was used. A health campaign
poster on immunization was chosen as the t Valera for
design the poster which were then used as
stimulus material . The method used in evaluating
the six posters is simillar to protesting techniques
for press advertisement conducted by Cortikadale ( 1975).
All data collected was statistically analyzed
and the three groups of responses (artists , health
workers , public ) were compared. From the analysis is
it was confirmed and concluded that heal the
campaign poster educate the public with regard to
health and can reach as many people as possible.
That a poster should focus on the gene revel
public most of the time. (3) With regard to the
stimulus items, the poster executed in full co lour
i s most effectiveness for campaign purpose . It
was also observed that posters should be printed
often for effectiveness and also that the point
of display is very important and as such :he posters
should be displayed at the appropriate the pieces for
maximum effectiveness.
Description
A Thesis submitted by department of industrial disign faculty of evaronmental design Ahmadu Bello university Zaria,1988.
Keywords
EFFECTIVENESS,, HEALTH,, CAMPAIGN,, POSTERS,, PREVENTIVE,, MEDICINE,, KADUNA,, LOCAL GOVERNMENT,