THE EFFECTIVENESS OF HEALTH CAMPAIGN POSTERS ON PREVENTIVE MEDICINE IN KADUNA LOCAL GOVERNMENT AREA OF KADUNA STATE

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Date
1988
Authors
BUNGON, SALAMATU SANGNET
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Abstract
Author: Salamatu Sangnet BUNGON Topic: The Effectiveness of Health Campaign Poster on Preventive Medicine in Kaduna Local Government Area of Kaduna State, Degree: M.A. Degree in Industarial Design. Year: 1988 Pages: 82 T a b l e s : 8 Appendices: 2 References: 33. The purpose of the study was to determine if infect poster do communicate messages efficiently t o people in Kaduna with regrads to health campaign poster and if the Poster to the prevailing level of public awareness of preventive medicine. The main objective of the study were, to find out how effective health campaign poster re i n educating the public towards preventive medicine sure , to determine which specific design elements produce the great impact when uses , singly or in combination with health campaign poster. The poster of the study was made up of health workers, and members of the public who are in the ten randomly selected hospitality and could be It also includes the artists from institution, council for arts and culture and government printer . The questionnaire method was used for the collection of data for the study, s pacifically questionnaire in conjunction with poster comprising of four elements of design namely line , c )lour texture and letttering was used. A health campaign poster on immunization was chosen as the t Valera for design the poster which were then used as stimulus material . The method used in evaluating the six posters is simillar to protesting techniques for press advertisement conducted by Cortikadale ( 1975). All data collected was statistically analyzed and the three groups of responses (artists , health workers , public ) were compared. From the analysis is it was confirmed and concluded that heal the campaign poster educate the public with regard to health and can reach as many people as possible. That a poster should focus on the gene revel public most of the time. (3) With regard to the stimulus items, the poster executed in full co lour i s most effectiveness for campaign purpose . It was also observed that posters should be printed often for effectiveness and also that the point of display is very important and as such :he posters should be displayed at the appropriate the pieces for maximum effectiveness.
Description
A Thesis submitted by department of industrial disign faculty of evaronmental design Ahmadu Bello university Zaria,1988.
Keywords
EFFECTIVENESS,, HEALTH,, CAMPAIGN,, POSTERS,, PREVENTIVE,, MEDICINE,, KADUNA,, LOCAL GOVERNMENT,
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