MARKETING POLICY FOR KADUNA REFINING AND PETROCHEMICAL COMPANY MANUFACTURING PLANT

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dc.contributor.authorJOCK, JAMES ALHAMDU
dc.date.accessioned2014-04-01T09:55:35Z
dc.date.available2014-04-01T09:55:35Z
dc.date.issued1995
dc.descriptionA project submitted to the Postgraduate School, Ahmadu Bello University, Zaria, in partial fulfillment of the requirements for the award of the Master of Business Administration degree (MBA). Department of Business Administration, Faculty of Administration. Ahmadu Bello University, Zaria.en_US
dc.description.abstractKaduna Refining and Petrochemical Company (KRPC) limited's Tin and Drum Manufacturing Plant was commercialised in 1987 due to dismal performances, with the objective of optimum returns on investments. Thus far, this has not been achieved. The highest capacity utilised was 44% in 1991 with net income (before taxes) of #10.58 million. The objective of the study is to identify the present marketing practices that hinder the plart's viability and develop a strategic marketing policy that can turn the plant's fortunes around. A Marketing Audit was carried out to identify the present marketing practices. The audit showed that there is a favourable marketing environment but no integrated marketing organisation in place. Also there is no sound marketing strategy and clear goals to guide planning. There is virtually no marketing function performed and no marketing system for planning and control purposes. A marketing policy is recommended that encompasses identity policy - the company's marketing theme and culture, and direction policies - strategy and leadership. The direction policies details for the plant a customer philosiphy, an integrated marketing organisation with the supporting marketing systems in place and the optimum mix of the marketirg elements. Also recommended is the steps to be implemented to improve performance.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4563
dc.language.isoenen_US
dc.subjectMARKETING POLICY,en_US
dc.subjectKADUNA REFINING,en_US
dc.subjectPETROCHEMICAL COMPANY,en_US
dc.subjectMANUFACTURING PLANTen_US
dc.titleMARKETING POLICY FOR KADUNA REFINING AND PETROCHEMICAL COMPANY MANUFACTURING PLANTen_US
dc.typeThesisen_US
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