PRESS COVERAGE OF POLITICAL PARTIES IN THE 2015 PRESIDENTIAL ELECTION: A COMPARATIVE ANALYSIS OF DAILYTRUST AND VANGUARD NEWSPAPERS.
PRESS COVERAGE OF POLITICAL PARTIES IN THE 2015 PRESIDENTIAL ELECTION: A COMPARATIVE ANALYSIS OF DAILYTRUST AND VANGUARD NEWSPAPERS.
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Date
2016-08
Authors
MOHAMMED, Jibril Nasir
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Abstract
This study was conducted to assess how newspapers covered political parties in the 2015
presidential election in Nigeria, by comparing the quantity of report between Daily Trust and
Vanguard newspapers, to find out the political party with the highest attention and most
prominence and then the most common theme of coverage. The study adopted Agenda setting and
political economy theory as the theoretical framework and content analysis as the research
design.A census of all the 264 editions of the newspapers published within the five months period
of election campaign—November, 2014 to March, 2015 was done.Data were collected with the aid
of code sheet as the instrument of data collection. Afterward,the data from these newspapers were
analyzed using descriptive and inferential statistics. Findings revealed that Vanguard newspaper
gave more attention to the political parties during the 2015 presidential general election than the
Daily Trust newspaper. Similarly, out of the 14 political parties that participated at the 2015
presidential election, People’s Democratic Party (PDP) had the highest attention on the selected
papers with Vanguard newspaper according more frequency than Daily Trust newspaper. In
addition, more prominence was given to All Progressives Congress party throughout the period of
the election by selected newspaper with Daily Trust newspaper conferringthan the Vanguard
newspaper. Likewise, it was also found that, policy had the most common theme of coverage
during the period of the presidential election on Daily Trust than the Vanguard newspaper. Based
on the findings, it is recommended that Nigerian newspapers should endeavor to give equal
preference to all political parties during and after election as enshrined in the constitution.
Description
A DISSERTATION SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES,
AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A
MASTER DEGREE IN MASS COMMUNICATION
DEPARTMENT OF MASS COMMUNICATION
FACULTY OF SOCIAL SCIENCES
AHMADU BELLO UNIVERSITY,
ZARIA
Keywords
PRESS COVERAGE,, POLITICAL PARTIES ,, 2015 PRESIDENTIAL ELECTION,, COMPARATIVE ANALYSIS,, DAILYTRUST,, D VANGUARD NEWSPAPERS,