AN ASSESSMENT OF THE VISUAL COMMUNICATIONS APPROACH OF THE PUBLICATION UNIT OF AHMADU BELLO UNIVERSITY, ZARIA-NIGERIA
AN ASSESSMENT OF THE VISUAL COMMUNICATIONS APPROACH OF THE PUBLICATION UNIT OF AHMADU BELLO UNIVERSITY, ZARIA-NIGERIA
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Date
2015-09
Authors
ZIRRA, Bonaventure Goji
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Abstract
The purpose of this study was to assess the impact of visual communication designs
published by the Public Affairs Unit of the Ahmadu Bello University Registry. The
specific aim was to develop a prototype Visual Communications Resource that would
serve as the ideal tool for advertising university undergraduate programmes, using
perceptive principles of design that are capable of strongly impacting on prospective
undergraduate students. In line with the principles of the Functional Context Learning
Paradigm, an informed awareness led the study to the development of an undergraduate
prospectus in print mode, based on the variables of typography, images and colours
highlighted in the statement of the problem. The study explored a descriptive analysis to
delineate the visual content which later guided the entire redesign procedure before
administering them to respondents (prospective students) in clusters of Focus Groups.
The results obtained from the analysis revealed that in spite of the limited media of
advertising university courses, richly designed prospectuses seemed to be the preferred
medium for educating and informing prospective students as well as their parents and
guardians of the courses and extra-curricular options available. The conclusion of this
study was that Visual Communications Materials that incorporate crisp digital images,
simple array of texts and harmonious colours can have a great impact on the target
audience it was being designed for: particularly, the prototype prospectus had a positive
impact on prospective students that constituted the study population. The study finally
recommended that the University Management in liaison with the Graphics section of
the Department of Industrial design should endeavour to implement this concept for
educating and informing prospective students in a more suitable, effective and
sustainable manner.
Description
A THESIS SUBMITED TO THE SCHOOL OF POSTGRADUATE STUDIES,
AHMADU BELLO UNIVERSITY, ZARIA,
IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD
OF MASTER OF ARTS (M. A.) DEGREE,
IN INDUSTRIAL DESIGN
DEPARTMENT OF INDUSTRIAL DESIGN,
FACULTY OF ENVIRONMENTAL DESIGN,
AHMADU BELLO UNIVERSITY, ZARIA,
NIGERIA
Keywords
ASSESSMENT,, VISUAL COMMUNICATIONS APPROACH,, PUBLICATION UNIT,, AHMADU BELLO UNIVERSITY,, ZARIA-NIGERIA,