EFFECTIVE MARKETING OF GRAPEVINE IN NIGERIA: A CASE STUDY OF UA-EKADOH NIGERIA LIMITED
EFFECTIVE MARKETING OF GRAPEVINE IN NIGERIA: A CASE STUDY OF UA-EKADOH NIGERIA LIMITED
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Date
2000-11
Authors
UDUOKHAI, Funke 'Ohi
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Abstract
This research project is concerned with the analysis of the effective marketing
of grapevine in Nigeria with respect to UA-Ekadoh Nigeria Limited. The major objective
of the study was to examine properly and determine how effective marketing has been
applied by UA-Ekadoh in marketing its orchard crops to its customers.
In order to facilitate the research work, data were collected from both primary
and secondary sources. Data from the questionnaires formed the primary sources of
this study while data from the review of related literature formed sources of secondary
data. In addition, personal interviews and general observation also formed part of the
study as a source of information.
The project work was carried out in five chapters. Chapter one centred mainly
on the introductory part of the project. Chapter Two covered the review of relted
literature in the nature of marketing, the marketing concept, the role of marketing,
marketing systems, origin and distribution of grapevine, history of grapevine production
in Nigeria and the production of grapevine in Nigeria, among others. In Chapter Three,
methodology of the study was discussed while Chapter Four dealt with the
presentation and analysis of data collected. Chapter five gave a summary and
conclusion of the research work and based on findings, recommendations were given.
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Description
BEING PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF
MASTERS DEGREE IN BUSINESS ADMINISTRATION (MBA) OF
AHMADU BELLO UNIVERSITY ZARIA.
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA, NIGERIA
NOVEMBER, 2000
Keywords
EFFECTIVE MARKETING,, GRAPEVINE,, GRAPEVINE,, CASE STUDY,, UA-EKADOH NIGERIA LIMITED.