AN EVALUATION OF THE CHALLENGES OF MARKETING MADE IN NIGERIA GOODS IN KADUNA AND ITS ENVIRONS

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Date
2006-07
Authors
LIMAN, Usman Liman
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Abstract
ABSTRACT The Nigerian government has over the years encourage industries in Nigeria to produce goods with the aim of boosting growth and the rapid industrialization of the nations economy. Industrialist on their own part have been engaged in the production of variety of goods ranging from non-consumables goods to consumables under the Small and Medium Scale Enterprises. The Nigeria government has done so much to ensure the rapid economic development of the country through the promotion of the sales and marketing of goods manufactured in Nigeria with the view of increasing the output of goods and services as well as enhance the society’s well being. Marketing made in Nigerian goods has been an uphill task especially with the rising cost of operations faced by the manufacturers coupled with the unhealthy competition that made in Nigeria goods have to face with imported goods that have been banned by the Nigerian government. The growing sophistication of consumers and their passion for foreign imported products and services thus became a problem for manufacturers and the managers of the Nigerian economy. The main objective of this study is to examine the challenges of marketing made in Nigeria goods with focus on Kaduna and environs. The study also has the following specific objectives to examine the components of made in Nigeria goods, to evaluate the perceptions of Nigerians towards made in Nigeria goods, to examine the challenges in marketing made in Nigeria goods and to suggest appropriate strategies for addressing these challenges. The primary and secondary sources were used in the collection of data, while the chi square method of data analysis was used. The major findings of the study revealed that marketing of made in Nigerian goods has very significant challenges. Some recommendations were made which if implemented will help address the problems associated with the marketing of made in Nigerian goods
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A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA)DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA.
Keywords
EVALUATION,, CHALLENGES of MARKETING,, NIGERIA,, KADUNA,
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