THE USE OF BILL-BOARD FOR INFORMATION DISSEMINATION TO SCHOOL AGED CHILDREN IN KADUNA STATE
THE USE OF BILL-BOARD FOR INFORMATION DISSEMINATION TO SCHOOL AGED CHILDREN IN KADUNA STATE
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Date
1990-01
Authors
Audu, Omar Ahmed
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Abstract
Audu, Omar Ahmed "The Use of Bills - Boards f or
Information Dissemination to school Aged Children in
Kaduna state" , M.A. Thesis in Indus-rial Design,
Ahmadu Bello university Zaria , 1990, 17 T a b l e s,
1 Figures , 3 plates and 52 References.
The studys is concerned with children's response
to bill - boards adverts as a means of communicating to
children on program-mes such as self - reliant campaign,
and to find out if bill - boards adverts could be used
effectively when stylized for futures program-mes.
The objectives sarees to find out:
i . Whether child rennin primary schools take
cognizance of the content of the
bill - boards .
. If the bill - board can be used to communicate
idea to primary school pupils using pictures
story .
iii. HOW primary school pupils react to picture
story on bill-board.
iv. Determine the degree of success of
bill-board campaign with school pupils
using picture story.
The information gathered from the review of
literature helped the researcher to identify that,
visual communication means a dynamic ability to
express a difference and acting in accordance with
the image given to the mind as regards it strength,
qualities, a feeling about nature and an attempt to
copy the most interesting part of behavior which is
common. This is well ascertained by St-reward (1977)
Rarlund (1962), Munn (1951) who hold that "communication
is continuous method comparable with discriminating,
differentiating and observing the impression received
through senses.
The review also gave enough information as regards
the essential theoretical factors one has to consider
in formulating and ..designing communication strategy.
The effects of these theories in the review are well
supported by McGuire (1973), Howard-Sheath (1969),
Akolo (1989) and Larzarsfeld, et al (1955), who hold
that for effective communication, one should consider
the essential process that assumes a chain of cognitive,
affective and co-native stages through which the
receiver (of communication) passes. This component
and behavioural steps provide a very useful framework
for evaluating the efficacy communication campaign, as
well as for designing persuasive communication.
quasi-Experimental approach was used for* data
collection in this study. A questionnaire was
administered for per-test based on the subjects
previous knowledge and attitude towards bill-boards.
Ten carefully selected behavioral items were asked.
The post-test was based on the subjects cognition of
the stimulus treatment exposed to them. Then followed
by forty-four per-selected attitudinal variables.
The results obtained from the investigation
states the following findings:
i. From the analysis of the per-test raw
scores for both groups, in the three zones,
the comparability of the experimental and
control subjects was statistical
ascertained. In other words, there was no
significant difference in the per-test.
This was expected since subjects in both
groups were randomly assigned to their
respective group.
ii. Results obtained from the post-test raw
scores shows that there was no significant
difference.
ix
iii. Results which compares the per-test/post- test
gain scores for both groups in the three
zones were shown to be statistically
significant. In Kaduna zone, shows that
both the experimental group and control
group are statistically significant. In the
other two zones namely: Zaria and Saminaka
were not statistically significant.
iv. Results obtained which compares the cognitive
outcome revealed that the experimental
subjects groups actualized their cognitive
outcome in one zone namely Saminaka. Results
obtained on the pattern of affective out come
also shows that Kaduna and Zaria did not
actualized the affective outcome which was
significant in Saminaka zone.
v. Results obtained from the comparison for both
groups in the three zones on the co-native
pattern shows that only Saminaka zone was
unable to actualize the co-native outcome
whereas the other two zones showed statistically
significant response at 0.100 confidence level.
Description
A thesis submitted to the Postgraduate School
Ahmadu Bello University in partial fulfillment
of the requirement for the Degree of Master
of Arts (Industrial Design) Graphics
Department of Industrial Design
Faculty of Environmental Design
Ahmadu Bello University
Zaria - Nigeria
JANUARY, 1990
Keywords
BILL-BOARD,, INFORMATION,, DISSEMINATION,, SCHOOL,, AGED CHILDREN,, KADUNA STATE