ASSESSMENT OF NIGERIAN NATIONAL CARNIVAL COSTUME AND ITS REBRANDING FOR GREATER APPRECIATION
ASSESSMENT OF NIGERIAN NATIONAL CARNIVAL COSTUME AND ITS REBRANDING FOR GREATER APPRECIATION
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Date
2018-02
Authors
BELLO, ZAINAB
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Abstract
This study, "Assessment of Nigerian National Carnival and its re-branding for greater
appreciation." is an attempt to assess the kind of costume used during Abuja cultural carnival as
well as determining their usefulness in Nigerian cultural values. The research was necessitated
by the need to identify, assess, examine and provide suggestions on the type of costume to be
used in Abuja Carnival. Objectives of the study include: to identify the costume used for Abuja
carnival; assess the changes that have occurred since the beginning of Abuja carnival (2005);
examine both management and control levels of the carnival; assess the Abuja National carnival
towards the promotion of tourism attraction and Job creation in Nigeria; determine the impact of
mordernisation on the costumes found during Abuja Carnival, and provide suggestions that will
promote indigenous cultural costume towards socio- cultural sustainability.
Literature and works were reviewed in line with the research topic and objectives. The
descriptive research design was adopted, using structured questionnaire, interview schedules,
observations and photographs. Data for the study were analysed and presented in frequencies and
percentages. The findings of the study include: the type of costume used in Abuja carnival was in
line with Nigerian indigenous style as at 2005, there is a shift from the use of Nigerian
indigenous style of costume during carnival to the western style of carnival costume due to
strong influence of modernization; lack of strong involvement of costume designers by state
contingents during carnival has also affected the costumes used during carnival; it has been
discovered that there is no comprehensive documentation for future references by the Ministry of
Culture and Tourism, Abuja. Pictures and videos of each yearly carnival were, not properly kept,
and there is no proper orientation given to representatives of each state contingent before the
carnival on cultural costume.
Recommendations for the study include, among others: Costumes and make-up should be
included in Nigerian Tertiary curriculum; there is a need for the Ministry of Culture and Tourism
to initiate the formulation, co-ordination and implementation of the immediate role that the
cultural and tourism sectors need to play towards the general diversification of Nigerian
economy; with the present economic hardship, the ministry can involve Independent Non-
Government Organisations, associations, private entrepreneurs to revive and promote cultural
industries. This will be a jump start to the solution of the problem; costume designers and local
craft-men should be strongly involved in planning of the carnival to make it successful, and there
should be also comprehensive documentation of all the activities held at the end of the carnival.
Description
A PROJECT SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES,
AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD
OF
MASTER OF ART DEGREE IN INDUSTRIAL DESIGN
DEPARTMENT OF INDUSTRIAL DESIGN
AHMADU BELLO UNIVERSITY, ZARIA
NIGERIA.
Keywords
ASSESSMENT,, NIGERIAN NATIONAL CARNIVAL COSTUME,, REBRANDING,, GREATER APPRECIATION