SPECIAL TELEVISION PROGRAMMES AND MOVIES AS INSTRUMENT FOR SOCIAL CHANGE IN HIV/AIDS CAMPAIGN
SPECIAL TELEVISION PROGRAMMES AND MOVIES AS INSTRUMENT FOR SOCIAL CHANGE IN HIV/AIDS CAMPAIGN
No Thumbnail Available
Date
2012-11
Authors
DANZAKI, MAIKANO MAHMOOD
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This research titled: Special Television Programmes And Movies As Instrument For
Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise,
attempts to find the best way to stop or reduce to the barest minimum the spread of
HIV/HIDS. It was established that home videos produced locally are the major Focus
through which facts, figures, myths and messages about HIV/AIDS are transmitted to the
general public. Two theories were used as framework for the study namely the cultivation
and diffusion of innovation theories. While the cultivation theory was adopted to find out
the perception and influence of home movies by respondents with regard to dangers of
HIV/AIDS and transmission, the diffusion of innovation theory was adapted to find out
how new innovations can be used to combat HIV/AIDS through specially produced
television programmes and Movies.The major findings of this research work shows that:
A high percentage (87%) of respondents patronize specially produced television
programmes and Movies, Respondents have located new ways to prevent themselves
from contracting the deadly virus, A good percentage of respondents admitted that the
specially made programmes influence their attitudes positively and so help them to avoid
contacting the disease. Below are the following recommendations,That movie producers
should liaise with other HIV/AIDS control agencies and other stake holders in order to
have information on the nature, spread and prevention/management of the disease.
Funding should be increased so that research could be carried out and to spread the
information in stock for the benefit of the public. Movies producers should produce films
that show sympathy towards those affected by the disease instead of stigmatization.
Description
A PROJECT SUBMITED TO THE DEPARTMENT OF MASS
COMMUNICATION, FACULTY OF SOCIAL SCINCES
AHMADU BELLO UNIVERCITY ZARIA
IN PARTIAL FULFILMENT OF A POSTGRADUATE DIPLOMA IN
MASS COMMUNICATION
Keywords
SPECIAL, TELEVISION, PROGRAMMES, MOVIES, INSTRUMENT, SOCIAL, CHANGE, HIV/AIDS, CAMPAIGN