MARKETING LIQUIFIED PETROLEUM GAS IN NIGERIA: A CASE STUDY OF SELECTED DEALERS IN KADUNA METROPOLIS
MARKETING LIQUIFIED PETROLEUM GAS IN NIGERIA: A CASE STUDY OF SELECTED DEALERS IN KADUNA METROPOLIS
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Date
1998-09
Authors
YUSUF, ABDULLAHI HAMZA
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Abstract
Today, more than ever before, petroleum resources has been
recognised as the basis of economic and social progress of most
nations. Nigeria has been blessed with abundant deposits of this
resources and the important role which this sector plays in our
economy is greatly being realised. It is the leading sector and the
mainstay of our economy and thus described as the "CASH COW" of
the government.
However, inspite of this impetus in the petroleum sector, Nigeria
continues to experience serious scarcity and irregular supply of these
petroleum products. While some attributed the problem to lack of
availability of the prodcuts, others pointed at inadequate and
ineffective distribution system.
Since Liquified Petroleum Gas (LPG) is one of the petroleum
product and serves as an alternative source of energy and power to
both Domestic and Industrial applications, the knowledge of how it is
marketed should be of great interest to all and sundry.
It is agaisnt this background that the topic "Marketing Liquified
Petroleum Gas in Nigeria: A case study of selected Marketers and
Dealers in Kaduna metropolis" is not only relevant but timely. This is
because efficient marketing of the product will help offer satisfaction
to the consumers, increase profits and stimulate the economy.
A descriptive survey research design was used for the study and
data collected were analysed by the use of simple percentages in order
to answer the research questions which are the objectives of the
study.
The study has shown that there is generally acute scarcity and
irregular supply of the product by the refineries which in most cases
are not functioning due to lack of adherence to the T.A.M (Turn
Around Maintenance. This results in high cost of the product to the
final consumer.
A recommendation for stable and servicable refineries was made
to the government to ensure constant supply of the product.
Description
BEING A RESEARCH PROJECT
SUBMITTED TO THE
DEPARTMENT OF BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY,
ZARIA,
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR
THE AWARD OF A DEGREE OF MASTER OF
BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA
Keywords
MARKETING,, LIQUIFIED PETROLEUM GAS,, NIGERIA, DEALERS,, KADUNA METROPOLIS