A PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN THE LANGUAGE OF ADVERTISEMENT OF THE NIGERIAN PRINT MEDIA

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dc.contributor.authorBELLO, SAMIRA GIDADO
dc.date.accessioned2016-06-02T09:19:30Z
dc.date.available2016-06-02T09:19:30Z
dc.date.issued2015-09
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF ARTS DEGREE IN ENGLISH LANGUAGE IN THE DEPARTMENT OF ENGLISH AND LITERARY STUDIES, FACULTY OF ARTS, AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractLanguage is the chief medium of communication used for all forms of social interaction, the most important of which is passing and receiving information and messages. Advertisement also a form of communication, relies on language to pass its message in order to attract consumers to what it is advertising. This study, which is a pragmatic analysis of the interface between informativeness and conciseness in the language of advertising of the print media, focuses on the informative content as well as the conciseness of the adverts. Information cues such as price, quality, nutrition, packaging availability etc are used to assess the informative content of the adverts. An advert that contains one or more of these cues, is regarded as informative. The study also adopts Grice‟s co-operative principle to analyse the invisible meaning contained in the advertising slogans. The presence of hidden meaning from which readers are left to make inferences generates implicatures which readers derive, in order to make meaning out of the adverts. Fifty (50) adverts were selected and analysed. The findings reveal that, most advertising slogans are not informative in themselves. Readers have to rely on the additional information given, to fully understand the advert. Also revealed is that, an advertisement that seeks to be informative is not concise, while too an advert that seeks to be concise is not informative.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7935
dc.language.isoenen_US
dc.subjectPRAGMATIC STUDY,en_US
dc.subjectINTERFACE,en_US
dc.subjectINFORMATIVENESS,en_US
dc.subjectCONCISENESS,en_US
dc.subjectLANGUAGE,en_US
dc.subjectADVERTISEMENT,en_US
dc.subjectNIGERIAN PRINT MEDIA,en_US
dc.titleA PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN THE LANGUAGE OF ADVERTISEMENT OF THE NIGERIAN PRINT MEDIAen_US
dc.typeThesisen_US
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