FACTORS AFFECTING CONSUMER BEHAVIOUR AND ACQUISITION OF HOUSEHOLD EQUIPMENT IN IMO STATE
FACTORS AFFECTING CONSUMER BEHAVIOUR AND ACQUISITION OF HOUSEHOLD EQUIPMENT IN IMO STATE
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Date
2011-06
Authors
CLARA, UZOSIKE
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Abstract
The objective of this study is to find out the factors affecting consumer
behaviour and the acquisition of household equipment in Imo state. This piece of
work is of a great interest to the researcher because the researcher is a consumer of
household equipment an indigene of Imo state. The study will serve as a guide to
consumers of household equipment, helping them to work with their budget plan. In
order to achieve the objectives of this study expost factor research design was used.
The population for this study consisted of working class men and women in the 27
local government areas in Imo state with a population of fourteen thousand, five
hundred and forty-four (14,544) civil servant.
The instrument used in this study was a self- developed questionnaire, which
contained. (4) Four sections with 30 items on factors affecting consumer behaviour
and acquisition of household equipment in Imo state. The questionnaire was
administered on a total of four hundred and fourteen (414) respondents which was
sample from eight local government in the State. The researcher was able to collect
Four Hundred and Six (406) questionnaires loosing 8 questionnaires after the
administration.
The data collected were analysed using Statistical Package for Social Sciences
(SPSS). Descriptive statistics of frequency, percentage, mean and standard deviation
were computed. The scores obtained were then subjected to Analysis of variance
(ANOVA) to find the difference between responses of the respondents on the
relationship between factors affecting consumer behaviour and the acquisition of
household equipment in Imo State.
Each null hypothesis formulated was tested at 0.05 level of significance. The
results of the study revealed that the respondents influence of personality and
knowledge is significantly related to the acquisition of household equipment in the
state. In the 8 local government areas with a sample size of 406 respondents.
Influence of family financial status of the respondents was significantly related to the
acquisition of their household equipment. Influence of family pressure and
environment of the respondents is a major determinant of the type of household
equipment they are likely to acquire in the state. In view of the findings, it was
recommended among others: consumers of household equipment should check their
spending pattern and avoid financial crisis in their homes, unhealthy competition
should not exist among consumers.
Description
BEING A MASTER THESIS SUBMITTED TO POST GRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA IN
PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
DEGREE OF MASTER IN EDUCATION, DEPARTMENT OF
VOCATIONAL AND TECHNICAL EDUCATION, AHMADU BELLO
UNIVERSITY, ZARIA.
Keywords
FACTORS,, CONSUMER,, BEHAVIOUR,, ACQUISITION,, HOUSEHOLD,, EQUIPMENT,, IMO STATE,