FACTORS AFFECTING CONSUMER BEHAVIOUR AND ACQUISITION OF HOUSEHOLD EQUIPMENT IN IMO STATE

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Date
2011-06
Authors
CLARA, UZOSIKE
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Abstract
The objective of this study is to find out the factors affecting consumer behaviour and the acquisition of household equipment in Imo state. This piece of work is of a great interest to the researcher because the researcher is a consumer of household equipment an indigene of Imo state. The study will serve as a guide to consumers of household equipment, helping them to work with their budget plan. In order to achieve the objectives of this study expost factor research design was used. The population for this study consisted of working class men and women in the 27 local government areas in Imo state with a population of fourteen thousand, five hundred and forty-four (14,544) civil servant. The instrument used in this study was a self- developed questionnaire, which contained. (4) Four sections with 30 items on factors affecting consumer behaviour and acquisition of household equipment in Imo state. The questionnaire was administered on a total of four hundred and fourteen (414) respondents which was sample from eight local government in the State. The researcher was able to collect Four Hundred and Six (406) questionnaires loosing 8 questionnaires after the administration. The data collected were analysed using Statistical Package for Social Sciences (SPSS). Descriptive statistics of frequency, percentage, mean and standard deviation were computed. The scores obtained were then subjected to Analysis of variance (ANOVA) to find the difference between responses of the respondents on the relationship between factors affecting consumer behaviour and the acquisition of household equipment in Imo State. Each null hypothesis formulated was tested at 0.05 level of significance. The results of the study revealed that the respondents influence of personality and knowledge is significantly related to the acquisition of household equipment in the state. In the 8 local government areas with a sample size of 406 respondents. Influence of family financial status of the respondents was significantly related to the acquisition of their household equipment. Influence of family pressure and environment of the respondents is a major determinant of the type of household equipment they are likely to acquire in the state. In view of the findings, it was recommended among others: consumers of household equipment should check their spending pattern and avoid financial crisis in their homes, unhealthy competition should not exist among consumers.
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BEING A MASTER THESIS SUBMITTED TO POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER IN EDUCATION, DEPARTMENT OF VOCATIONAL AND TECHNICAL EDUCATION, AHMADU BELLO UNIVERSITY, ZARIA.
Keywords
FACTORS,, CONSUMER,, BEHAVIOUR,, ACQUISITION,, HOUSEHOLD,, EQUIPMENT,, IMO STATE,
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