AN ASSESSMENTOF COMMUNICATION STRATEGIES FOR FAMILY PLANNING PROMOTION IN NIGER REPUBLIC

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dc.contributor.authorOUMAROU, DJIBO
dc.date.accessioned2015-11-27T09:33:59Z
dc.date.available2015-11-27T09:33:59Z
dc.date.issued2014-11
dc.descriptionA Thesis submitted to the School of Postgraduate Studies, Ahmadu Bello University Zaria, in partial fulfillment of the requirements for the Award of M.Sc Degree in Master of Science. Department of Mass Communication Faculty of Social Sciences Ahmadu Bello University, Zaria – Nigeriaen_US
dc.description.abstractThe study investigated communication strategies influencing the promotion of family planning in Maradi State. Four research questions were asked and four objectives were formulated.The research design adopted was survey combined with focus group discussion, observation guide and In-dept Interview. A sample of six hundred and five (605) respondents among women of reproductive age between15-45, were selected from seven local government areas including Maradi Metropolis using multistage sampling technique. Questionnaire was used to collect information from the subjects. Mean score statistics and Standard Deviation were used for the purpose of data analysis. Checklists for observation were also used as instruments to collect data. The findings revealed that inadequate family planning messages caused problems of misunderstanding the benefits of family planning. These problems might be due to inappropriate methods being used to communicate with people. The conclusion drawn from the findings of this study show an important knowledge gap exists with respect to family planning benefits. The analysis of the data revealed that respondents were of the opinion that communication channels have significant impact on the population and face to face communication is considered as the best strategy in promoting family planning in Maradi State. The main recommendation from this study is for the State Health-Director to organize job-training, workshops and seminars at interval for health workers on family planning. Communication messages should also be edited locally and not at national level as it is know. The establishment of a family planning communication audit should be conducted in Maradi State. National, regional and community radio and television stations should conduct discussions that will help women to understand their reproductive life, rationalize work and shift emphasis from funding to report family planning communication activities. Religious and traditional leaders (Imams, Pastors and chiefs) should have regular communication with their followers on the need for family planning as stated in their engagement protocol held with the UNFPA.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7209
dc.language.isoenen_US
dc.subjectASSESSMENT,en_US
dc.subjectCOMMUNICATION,en_US
dc.subjectSTRATEGIES,en_US
dc.subjectFAMILY PLANNING,en_US
dc.subjectPROMOTION,en_US
dc.subjectNIGER REPUBLIC,en_US
dc.titleAN ASSESSMENTOF COMMUNICATION STRATEGIES FOR FAMILY PLANNING PROMOTION IN NIGER REPUBLICen_US
dc.typeThesisen_US
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