THE APPLICATION OF MOTIVATION THEORIES IN MANAGING NIGERIAN BUSINESS ENTERPRISES A CASE STUDY OF TARAKU MILLS LIMITED, TARAKU BENUE STATE
THE APPLICATION OF MOTIVATION THEORIES IN MANAGING NIGERIAN BUSINESS ENTERPRISES A CASE STUDY OF TARAKU MILLS LIMITED, TARAKU BENUE STATE
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Date
1994-11
Authors
HUR-YAGBA, AYANGEADOO A.
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Abstract
Action is the starting point in business and
every human activity, what an individual accomplishes
depends to a large extent on how much, and on why, he
wants to act.
At the early years of this century, most theories
about the motivation of workers were dominated by the
human relations view point. It is today's best known
most widely practiced and malpractice theory of why
beople behave the way they do and how they ought to
be treated by management.
Several years ago, C. Agyris (1964) outlined the
basic conflict between the demands of the healthy human
personality and the requirements of the organisation.
His emphasis was on personality versus organisation;
and except for a few scientists and top decision makers,
it was clearly in the nature of the organisation to
stunt the personality of those it employed and
self-fulfilment.
Today, employee motivation is a major concern of
most managers. Heavy regards is paid on how employees
can be induced to see organisational goals as part of
their goals set, and work hard to achieve them.
Motivation is a cyclical process affecting the inner
needs or drives that energise, channel, and maintain
behaviour.
The motivation process begins with inner drives
and needs that motivate the individual to work toward
certain goals, which the individual has chosen in the
belief that they will satisfy the inner drives and
needs. After attaining this goals, the individual
consciously or unconsciously judges whether the effort
has been worthwhile. To the extent that the individual
percieves the effort as rewarding, the behaviour of
making the effort is re-inforced and the individual
will continue or repeat that kind of behaviour.
Re-lnforcement or what happens as a result of
behaviours, affects other needs and drives as the
process is repeated, hence its cyclical nature.
It is against this background that the topic "The
application of motivation theories in managing Nigerian
Business Enterprises (A Case study of Taraku Mills
Limited)" is considered very important for our research
purpose. In order to address this issue, we have explored
the various concepts and theories of motivation in
detailed including the Needs theory, the Two-Factor
theory, the Expectancy theory, the Equity theory, the
Carrot and Stick theory and Theories X and Y. The
applicability of these theories as they affect the
Nigerian business enterprises was tested using Taraku
Mills Limited in Benue state as an analytical base.
A conclusion has been reached having regards to the
degree of coverage of the application of motivation
theories in Nigerian business enterprises.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
FACULTY OF ADMINISTRATION, DEPARTMENT OF BUSINESS
ADMINISTRATION.
Keywords
APPLICATION,, MOTIVATION,, THEORIES,, MANAGING,, NIGERIAN,, BUSINESS,, ENTERPRISES,, CASE STUDY,, TARAKU MILLS LIMITED,, BENUE STATE