TELEVISION DRAMA AND THE CRITIQUE OF SOCIAL DEVELOPMENT ISSUES IN WALE ADENUGA‟S “SUPERSTORY”
TELEVISION DRAMA AND THE CRITIQUE OF SOCIAL DEVELOPMENT ISSUES IN WALE ADENUGA‟S “SUPERSTORY”
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Date
2017-01
Authors
UDOH, BLESSING EDET
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Abstract
This study investigates the nature and effectiveness of drama (Television drama) as a tool for
communicating development. The study argues that beyond entertainment, drama has a
revolutionary impulse to engender social development. The theoretical framework for this
research is hinged on the ―Social Development Theory of Biliance (1997) Amartya Sen (1995)
and Tamilnadu (2000) which views Social Development as the promotion of human wellbeing.
The study adoptsa qualitative research approach as a method of data collection. Some of the key
findings of the research indicate that Superstory drama is done in English Language and Yoruba
language, and this limits the viewership of Nigerians who do not understand English and Yoruba,
thereby narrowing their knowledge on the social development issues treated in the serial.In this
study, some social development issues or problems were identified to be treated by ‗Superstory‘
which are typical crises confronting the contemporary Nigerian society. The drama under study
demonstrates these crises and presents a way out. Some of the social development issues
captured in the drama border on corruption, betrayal, poverty and education. This study therefore
suggests that efforts should be intensified to research the society for concrete stories that stress
positive social development. Principles of participation and co-design between producers and the
audience should be adopted in story derivation and scripting for Superstoryand other serials
rather than strong reliance on fictional non-participatory scripts. Superstory should provide
concrete effective feedback mechanisms for the audience to talk back or air their views on issues
raised in the production. Phone-in strategies,opinion polls and e-mail approach could be
deployed as feedback mechanisms to get the views of audience in an interactive manner.
Description
A DISSERTATION SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES,
AHMADU BELLO UNIVERSITY, ZARIA, INPARIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE AWARD OF MASTER OF ARTS IN DEVELOPMENT
COMMUNICATION
DEPARTMENT OF THEATRE AND PERFORMING ARTS
FACULTY OF ARTS
AHMADU BELLO UNIVERSITY,
ZARIA
Keywords
TELEVISION DRAMA,, CRITIQUE,, SOCIAL DEVELOPMENT ISSUES,, WALE ADENUGA,, SUPERSTORY